Flavours That Bring You Home

Rooted in tradition. Made for generations.

Handi started with a simple belief: people deserve food that tastes like home.

In 1997, Abdul Majeed and his wife started Handi with a single product, rice. At the time, finding ingredients that truly captured the taste, quality, and tradition of South Asian food was not easy. They saw an opportunity to bring people closer to the food they grew up with, without compromising on what made it special.

Because great food starts long before it reaches the kitchen. It starts with the farmers, the ingredients, and the traditions passed down through generations.

Handi has always believed that preserving the taste of our food means respecting where it comes from. The farmers who grow our ingredients carry generations of knowledge, and that connection to the land is part of what gives our food its character.

What started with rice soon became much more.

As families asked for more products and customers shared what they needed, Handi listened. The range continued to grow, expanding beyond rice to become a full-fledged South Asian food brand serving the everyday needs of its community.

The next chapter came when Abdul Majeed’s three sons joined the business. Together, they helped take what their parents had built and grow it further, while keeping the same principles at its heart.

Listen to the people. Understand what they need. Never compromise on quality.

That has always been Handi’s greatest strength. Not just the products, but the people behind them and the people they are made for.

For decades, Handi has grown because its customers have grown with it. Their feedback, trust, and continued support have shaped the brand at every step.

From a family business started in 1995 with one product, Handi has grown into a brand that helps keep the flavours, traditions, and culture of South Asia alive and connected for generations across Canada.