From Punjab’s Fields to Your Plate: The Story Behind Handi Extreme Basmati Rice

There’s something timeless about the smell of basmati rice wafting from the kitchen -a reminder of family dinners, Eid feasts, or Sunday afternoons filled with laughter and spice. Handi Extreme Extra-Long Basmati Rice carries that memory, grain by grain.

Sourced from the snow-fed plains of Punjab and aged naturally for up to 18 months, this rice isn’t just long in length -it’s long on lineage. Each harvest is carefully selected from smallholder farms where heritage seed varieties and glacier waters create grains that are aromatic, strong, and satisfyingly fluffy when cooked.

If you’ve ever tried to make a biryani and ended up with sticky, clumpy rice, the difference starts right here. Rinse, soak, and follow a 1:1.5 rice-to-water ratio. Let it rest. What you’ll get is elegance -rice that stands tall and holds flavour.

Across Canada, families and chefs alike are choosing Handi’s 10 lb and 40 lb packs for consistency and quality. From Scarborough’s bustling restaurants to Mississauga’s weekend potlucks, this is the rice that shows up and shows off.

Find it at your nearest South Asian grocer or ask us how to stock it for your kitchen or store.